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New market engagement program trialled in key Southeast Asian markets

A new and improved market engagement program has been trialled by Dairy Australia’s Trade and Strategy team in Indonesia, Vietnam and the Philippines.

Featuring key elements of Dairy Australia’s long-running and highly successful Southeast Asia scholarship program, the revitalised market access initiatives were rolled out in Jakarta, Ho Chi Minh City and Manila in December 2018.

Participants from the annual scholarship program were encouraged to continue their involvement by nominating up to three of their colleagues for a one-day workshop.

During the workshops, participants had the opportunity to learn more about the principles of Australia’s dairy food safety system and the Australian dairy market.

Dairy Australia international market access manager Stewart Davey said the new process of targeted information sharing provided additional benefits to alumni across the region.

“We are strengthening the ongoing relationship we have with key dairy industry companies in each of these key markets,” Mr Davey said.

“In doing so, we are able to leave participants with a better understanding of Australia’s role as a key supplier of safe, high quality dairy products.”

By visiting key export markets, Dairy Australia was able to engage directly with younger participants who had not yet had the opportunity to visit Australia.

Those who attended the workshops have been inspired to apply to participate in the full scholarship program, and gain firsthand knowledge and understanding of the food safety systems being applied throughout the entire dairy supply chain.

Building on the momentum from its 2018 trial, Dairy Australia will continue to roll out refreshed market access programs in other Southeast Asian markets in early 2019.

For more information on Dairy Australia’s market access program, visit: https://www.dairyaustralia.com.au/industry/exports-and-trade/international-market-overview